Income Access Sponsors Marketing Track at GIGSE 2006
Released on = May 21, 2006, 3:47 am
Press Release Author = Gnz-B International
Industry = Entertainment
Press Release Summary = Income Access leading independent gaming affiliate network and affiliate program software provider
Press Release Body = The following article covers a topic that has recently moved to center stage--at least it seems that way. If you\'ve been
thinking you need to know more about it, here\'s your opportunity.
Income Access Sponsors Marketing Track at GIGSE 2006 Income Access sponsors this year's marketing track sessions at the eighth annual GIGSE Global Interactive Gaming Summit &
Expo, held May 16-18, 2006 at the Palais des Congres in Montreal, Canada.
Income Access (http://www.betting-poker-casino.com/incomeaccessaffiliate.htm) a leading independent gaming affiliate
network and affiliate program software provider, is pleased to be sponsoring this year's marketing track breakout
sessions at the eighth annual GIGSE Global Interactive Gaming Summit & Expo, held May 16-18, 2006 at the Palais des
Congres in Montreal, Canada.
Issues tabled at the marketing track, taking place May 16, 2006 from 15:00 to 17:00 in Hall 511, include: Market Research
Framework: A Guide of What Research to Do and When; Roundtable: The Evolution of I-Gaming Marketing Concepts; Public
Relations - Addressing a Neglected Need; and Creating a Buzz. For full agenda details, please visit:
http://www.gigse.com/2006/.
Income Access is recognized as the world's largest independent gaming affiliate network, with over 15,000 registered
affiliates and numerous affiliate program partners including top poker room UltimateBet, Australian casino group
Lasseters and AusVegas, and soft games specialist Jackpotjoy. White labels using Income Access gaming affiliate program
software and management services include the World Poker Tour's WPTOnline and Dream Poker, while top operators such as
Absolute Poker, Paradise Poker and Sportingbet run their affiliate programs on Income Access affiliate software
technology.
"Our close ties with many first-class online gaming operators gives us a unique perspective on marketing best practices
within the industry - experience we're excited to share each year at GIGSE," says Nicky Senyard, CEO of Income Access.
One of the largest events for the interactive gambling industry, GIGSE 2006 is expected to attract close to 2,000
individuals from over 45 countries this year, with over 120 companies exhibiting or sponsoring activities at the
tradeshow.
Those of you not familiar with the latest on income access marketing gambling affiliate casino mania online casino now
have at least a basic understanding. But there\'s more to come.
Nicky Senyard will be moderating the Market Research Framework: A Guide of What Research to Do and When session at 15:00
with featured speaker Paul Lauzon (Ipsos Reid), who will examine strategic and tactical research strategies within the
online gaming industry.
Filling out the roundtable session on The Evolution of I-Gaming Marketing Concepts at 15:45 will be moderator Debbee
Silverman (GoneGambling.com) plus guest speakers Bryan Bailey (Casinomeister), Michael Caselli (IGaming Business
Magazine), David Hallonquist (Spotted Dog Media), Michele Oster (Trident Group), and David Wang (WPT Enterprises), as
they review various approaches to online gambling marketing and today's most effective strategies.
Nicky Senyard will also be moderating the Public Relations - Addressing a Neglected Need session at 16:15, as Cyrus
Mavalwala (Advantis Communications) and Fred Faust, a freelance journalist, discuss how to develop an effective PR
strategy.
Wrapping up the marketing track at 17:00 will be Will Griffiths (BetOnSports), Joe Brennan, Jr. (Industrial Strength LLC)
and Pat Harrison (32Red Casino/32Red Poker) at Creating a Buzz, focusing on the branding and basics that set apart market
leaders in online gaming, with Nicky Senyard moderating.
To learn more about Income Access, or to join the Income Access affiliate network, please visit:
About Income Access http://www.betting-poker-casino.com/incomeaccessaffiliate.htm The Income Access Affiliate Network is powered by proprietary software and specializes in affiliate marketing for the
gaming industry. Established in 2002 and based in Montreal, Canada, Income Access is operated by a team of seasoned
Internet marketing professionals in online gaming. The Income Access Network has been designed to provide gaming sites
with the flexibility they need to be profitable and competitive.
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